Do. Or do not. There is no try.

dayone

Like me, I’m sure you work with all sorts of people.

Some of them seem to achieve everything they set their minds to.

Others are happy with whatever they have, no matter how little.

And some live in a constant dream state, where their soul knows it is destined for so much more, but nothing happens to get them there.

You can’t just wish for more. The Law of Attraction is a powerful force, but it only puts the key in the ignition. Turning that key is up to you.

Ask yourself every morning, whether you’re just getting ready for work or busy getting ready to be as great as you can be:

What am I going to do today to get me to my goal?

Don’t let weekdays go by while you wait for the weekend. Don’t let weekends pass you by because you have stuff to do.

Don’t wait for the right time. Make the time.

Only you can make your dreams come true. No one else is going to do it for you.

As Yoda once said: “Do. Or do not. There is no try.”

The truth about Amazon FBA, Amazon Seller Mastery and Tanner J Fox

Want to review the Tanner J Fox Amazon FBA course for yourself? If you’re looking for the brand new official Amazon Mastery Seller course by Tanner J Fox (with ecomdudes and Dan Dasilva), click here.

Forget everything you might’ve heard about Amazon FBA. None of it matters.

It’s actually much simpler, much faster and far more profitable than you’d imagine.  All it takes is the right blueprint, without the clutter or hype. And it’s all starts here, with this one page.

If you’re anything like me, you’ve come across the idea of setting up an Amazon FBA (Fulfilled By Amazon) business but found yourself losing interest when thinking about the hassle and expense of dealing with real world products and the huge, complex and competitive Amazon marketplace.

I’ve always preferred to stick to businesses that are pure digital. But what I didn’t know until a few weeks ago is that you can run a fully-fledged Amazon FBA empire without ever having to touch the products you’re selling.

I also didn’t know that there was a way to reliably identify gaps in the most popular and profitable product categories and niches (or that gaps even existed!), with a setup cost to have your fist 500 items live in your Amazon store starting at just $1,000.

I didn’t realise that many of the products you see on Amazon are available for a fraction of the cost from quality international manufacturers, at low minimum order quantities, direct to the public. Or that dealing with suppliers in English was commonplace, making it a matter of a few emails to get your product ordered and transported to Amazon warehouses. You don’t even need to send things by ship!

But the most surprising aspect that I didn’t fully grasp until recently is the level of monthly profit you’re able to generate with an Amazon FBA business. By month 1, you could be making $3,000 very comfortably, with just one product selling a handful of times a day.

So, what changed? What turned me from an Amazon naysayer into a business owner who’s already registered a new company, ordered customised products, and set up a thriving new Amazon store in just 4 weeks?

The answer is simple:

  1. proof, from someone who’s distilled all the theory down into easy steps, and who is earning anywhere from $25k-$35k in profit every month
  2. more proof, from others around the world doing exactly the same thing, month after month
  3. legitimate, credible and powerful tools, from focused tech companies like Jungle Scout, that have helped turn a process that was once vague and hard to crack into a one-click technique that’s fun to do again and again
  4. the ability to launch my own brand, with private label products and a view to building a lifetime lifestyle business that would create a compounding income with a business that I could continue to build forever
  5. the simple-to-follow system that they all used (covering setup, research, implementation, differentiation and fulfillment), which took me just a few hours to watch and start rolling out

The man with the plan: Tanner J Fox

I stumbled across Tanner J Fox online a couple of months ago. I watched a few of his videos, then a few more, and then quite a few more. I was intrigued by a 22-year-old guy claiming to make $30,000 a month in profit from the old Amazon FBA chestnut I’d looked at and passed on years ago. What was he doing that everyone else wasn’t? And, surely, if he could do it, so could I.

The more of his videos I watched, the more I started to understand his rapid path to success, through the techniques he’s used to identify, package, market and sell the right products on Amazon. His (now famous) whiteboard behind him in his videos showed consistent profit, month after month. And comments on his videos revealed that others had done it too, and were seeing the same type of exponential growth.

So, because for the first time someone had made Amazon FBA an actionable goal for me, and because Tanner had already revealed enough about his process to make sense to me as a marketer, and because an entire community of business owners had sprouted up around this, I decided to dive in.

The Amazon Seller Mastery course

Tanner’s course isn’t cheap. It shouldn’t be, because it’s part of the cost of establishing an incredibly profitable, real world, real money business. It’s not a typical IM internet marketing opportunity. It’s a business that allows you to take part in the biggest e-commerce platform in the world. No guesswork involved, and unlimited profit potential ahead of you as you replicate your setup across as many products and Amazon regions as you have time for.

For a once-off enrollment fee of $797 (for the new and updated course – it used to be $497 and could go up again in future), Tanner’s course spells out exactly what you need to do to set up a profitable Amazon business, step by step. There are other courses out there are older, bigger, bulkier, more in-depth in parts, and perhaps more professionally presented. What separates this course from those is that we have proof that the system works for several hundred users around the world, it works quickly, and it makes what could be a very long and confusing process something you’ll grasp right away, without being overwhelmed by any of it.

Ready to jump in?

Sign up for the Amazon Seller Mastery course

Download Jungle Scout product research tools

The entire course is delivered online through video, and the only deadlines you need to worry about are your own. You can race through the videos to get started, like I did, or take your time. And you’ll always be able to go back and watch any of the modules as many times as you like.

See for yourself why the Amazon Seller Mastery course by Tanner J Fox is you’ll ever need to know about starting a profitable Amazon FBA business. This is the official course curriculum, now in partnership with ecomdudes and Dan Dasilva, covering every aspect of your business, from start to launch to profit:

Tanner J Fox Amazon Seller Mastery ecomdudes FBA course online official

As you can see, it really leaves nothing out. But as part of your enrollment fee, you’ll also receive an invitation to join the private students Facebook group for Amazon Seller Mastery discussions, and have a chance to have your first proposed FBA product numbers reviewed by Tanner J Fox himself. The group is always active with posts by students and private videos that help advance your understanding and success.

And in case you’re still wondering whether this actually works, and whether you’d be able to build a new and growing digital business for yourself:

These are screenshots of real Amazon FBA sales and profits being made by new Amazon FBA sellers after completing the Amazon Seller Mastery course:

Now that you know what it takes, all that’s left is to do it yourself! Every day counts. Just listen to how quickly it’s all happened for Tanner:

Ready to get the ball rolling?

Sign up for the Amazon Seller Mastery course

Download Jungle Scout product research tools

I’ll be sharing more of my journey as I start to hit milestones and goals, but please share your experience in the comments below. Links to your Amazon stats and sales proof are very welcome!

Update: Sunday 2 July 2017

I’ve spent most of June researching and ordering my first product!

I finally settled on one that:

  • Looks great, at thumbnail size, full size, and zoomed in
  • Is easy to understand right away, even before you’ve read the description
  • Is good enough quality that I’d buy it myself (if I was in the target market)
  • Is light and easy to ship, which means it reduces overall and per-unit costs
  • Ticks all the boxes in Tanner’s Amazon FBA course

After getting in touch with loads of different suppliers in China, I narrowed the field down to just 3, based on communication style, product choice and variety, and cost. I ordered samples from all 3 and compared them side by side as they started to arrive.

What a game changer. Two of the items were the same low-grade quality I’d feared and the kind of thing you’d expect to pick up at a flea market. I was shocked, and so relieved that I decided to take the slightly longer route of ordering samples. The third sample, luckily, was absolutely perfect. It was everything I’d expected from the photos and discussions with the suppliers.

Fast forward to this week and I’ve finished my listing, sent a sample off to a superb photographer specialising in Amazon product photography on Fiverr, and just paid my Chinese supplier the last 70% of my order. On Monday, my stock will leave China and make its way to the Amazon warehouse I was allocated when creating my Amazon FBA shipping plan.

I can’t wait for my brand and first product to go live on the world’s biggest ecommerce superstore. I can’t wait to meet my customers and see sales numbers rising in Amazon Seller Central. I can’t wait … but I have to. For now. More updates soon!

Update: Saturday 15 July 2017

It’s been an exciting couple of weeks. My photos are done! Not just done. Sizzling! I now have a set of 8 professional photos that make my product shine. They look as good as anything you’d expect to find on major ecommerce stores. And they need to be amazing to beat off the competition. Not to mention winning over customers who rely on photos and reviews to judge products by, in place of touching and feeling the real thing before ordering.

Finding the right photographic style for your product is crucial, which means identifying someone who’s worked with products and models before, and who has direct experience in photographing for Amazon listings. You need to have a good mix of product photos on a white background (required by Amazon for your main photo at least), product usage shots, and lifestyle scenes of your product in real-world settings. A photo that summarises your USPs (unique selling propositions) in an infographic or callout style, with text on the image, is a really smart way of bringing everything together and pushing your potential customers past the finish line.

I decided to go with one of the top providers on Fiverr for my shoot. Search for ‘amazon product photography’ and start browsing portfolios. For the right photographic partner, it could cost you anywhere from $150-$350 for your set of product pics, depending on what you’re looking for and how many photos you’d like. But as a once-off cost for your product line, it’s worth every cent and hour of communication time to get this right. A beautiful or super useful product that doesn’t have a decent perceived value is never going to sell. These photos are virtual versions of your product and product ads at the same time. Don’t skimp!

I’m going live with two colour variations (250 units of each to start with), so I chose a partner who also had the photo editing skills needed to digitally manipulate the product colour from just one set of photos, instead of having to shoot twice. This also meant I could spend a little more on the right photographer, rather than take 16 low-cost photos with low-cost results.

So my listing is now updated with sparkling new photos and everything’s ready to go. Doors open as soon as my stock (courier tracking confirms that the shipment has reached New York) arrives at the Amazon warehouse and is cleared for sale. We should be live and selling by Wednesday!

Proof of sales volume and more updates coming soon.

Update: Saturday 29 July 2017

Hello, fellow Amazon FBA fans!

My product is now out in the big wide Amazon world and waiting to meet buyers from the USA and around the globe 🙂

It took a few days longer to reach the warehouse, but when it did, everything ran as smoothly as I’d hoped. It takes Amazon a few days to ‘receive’ your goods, which is the time it takes them to unpack your boxes, stock them on their shelves, and connect them to their inventory and to your account as a seller. So don’t be shocked when you see your product only showing 15 units when you should have 500 😀 That number will grow gradually over the next few hours and days until all your stock is live and ready to sell.

This doesn’t mean that you have to wait until you have your full stock has been added to start selling. You can start attracting customers as soon as you have some items in stock, but if you’re paying for the traffic or using Amazon PPC, just keep a close eye on things so that you don’t pay for more traffic than you have stock for.

I’m now in the product launch phase of things, where my listing is live, my storefront is open and I’m waiting to see customers coming in the door. They don’t just arrive on their own, though, so there’s a lot you can do to draw attention to your little space in the enormous Amazon marketplace.

Tanner’s course guides you through setting up an Amazon PPC campaign, and this has been doing well enough for me to generate a daily number of clicks to my store. But a key part of converting that visitor into a customer is trust and credibility. Which is where reviews and ratings come in. I don’t have any … yet.

It’s a classic catch-22 for a new Amazon seller: you need sales to get ratings and reviews, but you need ratings and reviews to get sales. So while the PPC campaign is ticking over, I’m doing a number of other things – some organic (free) and some paid – to generate hype and interest (and reviews, ratings and sales).

I’ll report back on what I did and how they worked in a week or two. In the meantime, good luck out there! The world is waiting to meet your product!

Update: Wednesday 16 August 2017

So with some sales starting to come through quite regularly every few days, with a few gaps in between, I’m seeing decent sales volumes and have 3 five-star reviews so far. Score! A bunch of orders have been delivered this week, so I’m looking forward to many more reviews coming through from users, especially as users start to find and order my products organically – which has started to happen this week as well.

Here’s a quick snapshot of my sales graph this week, taken from the Amazon Seller Central mobile app:

My focus now is optimize (with a bunch of new photos that’ll arrive this weekend), scale (more reviews, more sales, repeat) and register a trademark for my brand so that I can fight off hijackers with even greater ease (something that cropped up today for the first time!) and enroll in the Amazon Brand Registry. In their own words, this is what the ABR offers sellers:

“Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.”

In my next update, I’ll include more details of how I approached my current hijacker and the results of sending out a cease and desist letter. And, yes, there’ll be another sales update as well!

Hope you guys are doing well in building your new businesses. Please share your experiences in the comments below. We’re in this together 🙂

How to start a blog and make money online in 2017

There’s never been a better time to start a blog than right now.

In years gone by, starting a blog would mean navigating the technical labyrinth that was the internet all on your own. You’d need to figure out how to connect lots of different services and service providers, and sometimes even outsource your blog’s development and design work to software developers, graphic designers and system administrators to help get all the moving parts in place. No more!

Luckily for us, and for you, it’s 2017. You could be up and running in the next 5 minutes!

Website hosting, domain registration and blogging software installation is a simple as signing up at a single service provider and choosing whichever monthly hosting package suits you and your budget. Then it’s just a matter of choosing a blog theme (a design template), writing up a few posts, and clicking the launch button.

Before we get to the ‘how’, what is your ‘why’ for starting a blog in 2017?

Do you have a voice inside your head bursting to get out and share your thoughts on paper? Maybe you’re a foodie wanting to share recipes and photos of your masterpieces. Or perhaps you’ve identified a niche opportunity in an industry that is just begging for a dedicated blog that addresses a certain subject for a specific audience.

Whatever your reasons, blogging can be an incredibly rewarding activity. Bloggers across the world are making money online – anywhere from $3,000 to $130,000 per month, every single month – just by updating their blogs and interacting with users every day.

Whatever your reasons, blogging can be an incredibly rewarding activity. And we’re not just talking personal fulfilment here. Bloggers across the world are making money online by blogging once a day, once a week and even once a month. And by money, we’re talking anywhere from $500 to $3,000 to $130,000 per month, every single month. And, believe me, they have the lifestyles and bank statements to prove it.

By tapping into the interests of their readers and presenting them with content, products and services that are relevant and engaging, bloggers can make an exceptional amount of regular income through advertising and affiliate revenue driven just by updating their their blogs and interacting with users every day.

How, you ask? Well let’s get you set up so you can see for yourself.

Step 1 to starting a blog in 2017
Choosing a topic for your blog

Think about how many search results come up for just about anything you search for on Google. What this means to you and your blog is that there’s competition out there – lots of it. So rather than trying to be a blog about all things for all people, the fastest way to start ranking on search engines, connecting with readers, and generating a profit from those readers, is to choose a particular topic of focus for your blog, also called your niche.

If you don’t already have a rock solid niche in mind, here are some ideas to help you decide what topic to focus on:

  • Things you have experience with: if you have a specific skill, someone out there is looking to learn more about it.
  • Things you’re passionate about: if you have a hobby you love or a cause you’re committed to, chances are you’ll post more often and find others who share the same interests.
  • Things you’ve identified as a gap in the market: if you know that there’s an audience out there that’s interested in something that other blogs aren’t tackling yet (or doing a good enough job of it), you’ll want to move quickly to take advantage of the opportunity.
  • If profit is your number one motivator: you’ll want to make sure that you’ve analysed search engine keyword opportunities before setting up your blog. If a keyword, topic or niche attracts a decent amount of traffic on search engines like Google, while also seeing a low number of competitor blogs or websites in that space, this could be a very profitable niche for you to explore.

A quick way to get a free overview of keyword opportunities is to use the Google Adwords Keyword Planner tool, which will give you an idea of traffic volume and paid competitor activity.

Try Google Keyword Planner   

To instantly raise your niche keyword research to professional blogging earning levels, use Niche Reaper to do all the work automatically, identifying niches for you that are wide open to profit potential right now. The tool will provide you with profitable keywords in seconds, using a quick reference visibility score across all related keywords, topics and niches you’re thinking of targeting.

Choose a profitable niche from day 1 with Niche Reaper   

Step 2 to starting a blog in 2017
Choosing a name and domain name for your blog

This is a step where bloggers often get stuck. Yes, you want a catchy name, but getting your blog up and running and being indexed by Google counts for more than spending weeks and months trying to find the very best name you possibly can. I’ve been there. But as long as you focus on checking a few important boxes, finding the right name and domain name for your blog shouldn’t be a hurdle stopping you from launching your blog quickly.

  • Once you’ve identified your blog’s niche and important keywords, you should ideally include some or all of these in your blog’s name.
  • Think about the tone of the blog you’re about to start. Is it all about business and revenue or is it light and fun? Also think about your audience and what type of brand values and personality would appeal to them. Your name should reflect this, so that users know what to expect when arriving at your site.
  • Now that you have a few blog names in mind, you’ll need to search for available domain names that match the names you’ve come up with. There are a few important considerations to bear in mind while searching:
    • The length of your domain: though you have up to 67 characters to play with, the shorter your domain, the more memorable it’ll be for your users and more authoritative your domain will appear to interested searchers and visitors.
    • The domain extension: decide whether you’re determined to have a top-level domain (like a .com or .net), a country code top-level domain (like .co, .de, .co.uk, .com.au or .co.za), or one of the hundreds of generic top-level domains (like .blog, .reviews or .community).
    • Try and avoid hyphens, repeated letters, or words that are difficult to say, spell or pronounce. Also stay away from words that have several spellings and therefore easy to confuse with other domains.
    • Consider whether you might want to expand or diversify your blog’s content into other niche’s down the road. If this is a possibility, you don’t want your name to be too specific to what you’re doing right now.
    • Aim to be unique in your space. If there are already other websites and blogs with a name or domain name you’re interested in taking, or a well-established .com domain with the same name, continue your search for something else. You want to make sure that you start off on the best possible foot, with as little competition or name confusion as possible.

To search for available domain names across 500+ domain extensions, enter your keywords, topics or name combinations into the domain search tool at I Want My Name and see the status of all registered and unregistered domains at a glance.

Search for available domain names at I Want My Name   

If you don’t have any specific domain name preferences in mind, use a domain name generator to help create a set of available domain options for you to start narrowing down.

Try Name Mesh    Try Lean Domain Search   

Step 3 to starting a blog in 2017
Buying your domain and setting up web hosting

This is by far the most important step to starting a blog. Your web hosting company isn’t a hands-off relationship you’ll only need once a year. They’re not just a service provider offering a commodity that’s exactly the same wherever you go – they’re your lifetime partner in blogging success, and you don’t want to trust the wrong people with all your hard work and hard-earned profits.

Make a good decision here and your blog will have the launchpad it needs to set revenues soaring. Choose badly and you’ll have a blog that’s constantly at the mercy of amateur infrastructure, regular downtime, slow connections, poor support when you need it most, lack of integration with top products and services on the web, and an experience for your users that leaves them waiting for pages to load and looking to your competitors instead.

Your web hosting company isn’t a hands-off relationship you’ll only need once a year. They’re not just a service provider offering a commodity that’s exactly the same wherever you go – they’re your lifetime partner in blogging success.

Choosing the right web host comes down to a few critical factors:

  • They need to be an expert in hosting WordPress blogs, and have an easy interface to install and activate WordPress on your hosting account. In technical terms, WordPress is what is called a content management system. In blogging terms, it’s the biggest, simplest and most powerful blogging software on the planet, used by millions of bloggers to run their blogs and online businesses. Bluehost is a world-renowned web hosting company that offers 1-click WordPress installation that’ll have your blog live in a couple of minutes. They’re also the only web host officially recommended by WordPress. It’s such a powerful partnership, in fact, that bloggers who run WordPress blogs on Bluehost are able to qualify for reduced monthly hosting options starting at just $3.95, with your first domain name for free.

Start your blog with Bluehost now for just $3.95 and get your domain name for free   

  • They need to give you as much space and traffic bandwidth as part of your monthly hosting fee. You don’t want to find yourself boxed into a hosting plan that doesn’t accommodate your blog’s growth well into the future.

Bluehost hosting includes unlimited traffic, websites, emails and domains   

  • They need to offer stable, robust, protected, distributed servers and hosting options to cope with any amount of traffic you send to your blog, all day, all night.

Bluehost’s infrastructure is rock-solid and time-tested   

  • They need to have free, dedicated, qualified technical in-house support 24/7/365 to answer any questions and provide technical assistance whenever you need it. They also need to be expert WordPress users themselves, knowing the difference between widgets and themes, posts and pages.

Bluehost offers round-the-clock advanced technical support   

  • They need to have a web-based control panel that takes all the hard work out of changing settings, updating preferences, installing software, buying domains, managing domains, setting up new sites and blogs and keeping everything secure.

Bluehost offers users a simple control panel with a maximum control   

  • They need to let you cancel at any time, with no contracts to make sure that you remain 100% satisfied with their service and have the option to move your blog whenever you like.

Bluehost offers a 30-day money back guarantee and cancellation anytime   

Setting up your Bluehost account and WordPress installation takes just a few quick steps:

  1. Go to Bluehost and click ‘get started now’.Click here to sign up for web hosting at Bluehost
  2. Select the hosting package that suits your budget and your needs.
  3. Choose your brand new free domain in the form on the left. If you already have a domain and want to transfer it to Bluehost, you’ll need to enter a few more details in the form on the right.
  4. Now that your domain’s in the bag, fill in your personal details to create your Bluehost account.
  5. Now all that’s left is to confirm your web hosting account plan, enter your payment details, choose a password and complete your hosting setup. You’ll see several payment options in the account plan dropdown menu, including payment plans for 12, 24 or 36 months. The longer you plan to host your blog at Bluehost, the cheaper your monthly hosting fee. Choose whether you prefer the cheapest monthly fee with the greatest discount or a shorter hosting plan at a higher monthly cost. The choice is entirely up to you.
  6. Once you’re logged into your new hosting account, you’ll want to install WordPress so that you can start your blog. In the Bluehost cPanel, go to the MOJO Marketplace section and click ‘One-Click installs’. On the next page, click the WordPress icon in the ‘Scripts and Platforms’ section.
  7. Click on the green ‘Start’ button to begin the WordPress installation.
    wpins
  8. Choose the domain you’d like to use for the new installation of WordPress in your hosting account. Click the green ‘Check Domain’ button to make sure that the selected domain is assigned to your account. If you see a prompt asking you to confirm that you’re overwriting files, check the box to continue if you haven’t build a website or blog on this domain yet. If you do have a pre-existing site or blog on this domain, make sure that you have a backup so that you can continue with the new install.
  9. Click ‘Show Advanced Options’ to choose your own unique username (something more unique than ‘admin’) and a secure secret password that’s difficult for anyone else to guess. If this is your first installation of WordPress on this domain, check the box to automatically create a new database, unless you have an existing database you’d prefer to use. Click the ‘install now’ button to make the magic happen.
  10. Once your WordPress installation is complete, you’ll receive confirmation of your new blog URL, your admin URL which is where you’ll be able to add your new content, your new username, and your secure password. Go to www.yoursite.com/wp-admin to get started with your first blog post, adding pages, customising menus and changing the appearance of your blog using WordPress themes, which is how you can really make your blog stand out from the crowd!
    And with that, you’re done! Your blog is live! Your readers are waiting to read your first post, so all the best and happy blogging!

Customising the appearance of your blog is simple and fun with a universe of thousands of WordPress themes to choose from. Start browsing beautiful themes here.

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