Fiverr is a digital business’s swiss army knife when creative crunch time hits.
It’s where you turn when you need a logo for a new project, banner designs for a campaign, or voiceover for an explainer video. It’s also a good way to find copywriters and translators, programmers, musicians, user testing, market research and even legal consulting. Think of it as a dedicated ad agency, ready to do your bidding, at a fraction of the cost.
I’ve used the Fiverr platform for years to connect with freelancers who could help me breathe visual life into new business ideas I’ve had, and – as the name suggests – the value for money is incredible. Because it’s so affordable, with so many providers to choose from, Fiverr lets me focus on the things I can do well and outsource everything else to freelance service providers around the world.
Over the last few years, the platform has evolved a little, and started giving freelancers the ability to charge more (than the original $5 concept) for add-on items or quicker turnaround times or special requests. And while you’ll still find some of the talent on the platform charging low-end prices, I’ve usually found that you get what you pay for. Especially online!
Some Fiverr providers have started to inch their prices up way beyond $5, with some starting prices now coming in at $50, or even $100. The better freelancers producing better quality work know what they’re worth, have the reviews and portfolio to back it up, and it’s very often worth your while spending with them if you want to increase your chances of receiving quality work back on your project.
But, you aren’t always guaranteed to receive the standard of work you’re expecting. The only problem with a freelance platform is that it’s up to you to try and match your brief with the hundreds of providers available, many of which have beautiful portfolios but who may not be showing anything but their very best work. You have to do all the hard work (sometimes learning the hard way, by not getting what you hoped for) to find the best creative talent out there and then shortlist them, hoping that they’re as good as they say they are.Not anymore.
Meet Fiverr Pro: Fiverr’s invite-only VIP area for professional-grade hotshot creative talent
This means that the talent on offer under the Fiverr Pro banner has been individually verified to make sure that every freelance service provider has actually created the work in their portfolio and that it’s good enough to meet the exceptionally high standards required to qualify for Fiverr Pro.
I’ve always found that paying more for top talent is worth it, every single time. Not only does it remove all doubt about the quality of work you’ll be getting back from your freelancer, but it’ll improve the end result dramatically as well. Sharp, clean, bold design or crisp, compelling copy don’t come cheap and don’t happen in a hurry.
Depending on what you’re looking for, how quickly you need it, and what budget you have available, both Fiver and Fiverr Pro have an endless pool of talent on offer, without you ever having to worry about hiring (or firing) staff. And whichever option you choose, you’ll always have the freedom to ramp up or scale back the output you need to make your business more competitive and – most importantly – more profitable.